{"title":"New Arrivals","description":"","products":[{"product_id":"stevia-powder","title":"Stevia Powder","description":"\u003cp data-pm-slice=\"0 0 []\"\u003eOur certified-organic Stevia powder is a low-calorie, natural sugar substitute.\u003c\/p\u003e\n\u003cp\u003eStevia is a herb native to South America which has been used for centuries as a way to naturally sweeten food and beverages. Importantly, its sweetness does not come from sugar, but unique natural chemicals called steviosides.\u003c\/p\u003e","brand":"Matakana Superfoods","offers":[{"title":"100g","offer_id":43284498350123,"sku":"stevia100g","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/Stevia_100g_2026.03.10.png?v=1774182888"},{"product_id":"nz-whey-protein-isolate-collagen","title":"Whey Protein Isolate+ Collagen (NZ)","description":"\u003cp data-pm-slice=\"0 0 []\"\u003eNZ Whey Protein Isolate + Collagen is a low lactose protein powder, free from added sugar, fillers and artificial flavours.\u003c\/p\u003e\n\u003cp\u003eIt contains the highest quality New Zealand grass-fed whey protein isolate along with premium, wild-harvested marine collagen peptides.\u003c\/p\u003e\n\u003cp\u003eAlso included is Prohydrolase\u003cstrong\u003e®,\u003c\/strong\u003e a proprietary combination of naturally occurring digestive enzymes.\u003c\/p\u003e\n\u003cp\u003e100% natural ingredients for a clean, lean protein hit. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTiming and quantity of protein intake\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eResearch suggests that the two most important times to take protein are your first and last meal of the day, with the morning being particularly important.\u003c\/p\u003e","brand":"Flavour options available","offers":[{"title":"Vanilla - 600g","offer_id":41855610257451,"sku":"prowheycolvan600g","price":75.0,"currency_code":"NZD","in_stock":true},{"title":"Unflavoured - 600g","offer_id":42715124826155,"sku":"prowheycoluf600g","price":75.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/Whey_Collagen_Protein_Unflavoured_2025.01.21.png?v=1774183459"},{"product_id":"sleep-sync","title":"Sleep Sync™","description":"\u003cp\u003eSleep Sync\u003cspan\u003e™\u003c\/span\u003e has been designed to support getting to sleep and staying asleep.\u003c\/p\u003e\n\u003cp\u003eResearch shows that many people wake around 2-3am in the night due to insulin spikes.  \u003c\/p\u003e\n\u003cp\u003eFormulated with a combination of Safr'Inside™, Maqui Berry and Ceylon Cinnamon, Sleep Sync™ supports balanced cortisol and insulin levels for calm, continuous sleep.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealth Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSupports restful, continuous sleep\u003c\/li\u003e\n\u003cli\u003eSupports quality sleep throughout the night\u003c\/li\u003e\n\u003cli\u003eSupports healthy night-time metabolic rhythms\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matakana Superfoods","offers":[{"title":"30 Capsules","offer_id":42496628490283,"sku":"slesyn30","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/SleepSync_2026.02.13.png?v=1778416351"},{"product_id":"acai-blast","title":"Acai Blast","description":"\u003cp\u003eA tangy burst of berries, fruit and superfoods designed to fuel little bodies with natural goodness. 100% organically grown, sustainably sourced and formulated with care.\u003c\/p\u003e\n\u003cp\u003eWith no added sugar or nasties, it’s the tastiest way to get kids enjoying the good stuff.\u003c\/p\u003e","brand":"Matakana Superfoods","offers":[{"title":"150g","offer_id":42525477044267,"sku":"kidacai150g","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/AcaiBlast_2025.11.27.png?v=1777350355"},{"product_id":"green-monster","title":"Green Monster","description":"\u003cp\u003eDon’t let the name fool you – this is the friendliest “monster” around. A premium blend packed with organic fruit and green veggies, delivering natural nutrition without any added sugar.\u003c\/p\u003e\n\u003cp\u003eParents will love the clean ingredients, and kids will love the taste.\u003c\/p\u003e","brand":"Matakana Superfoods","offers":[{"title":"150g","offer_id":42525486186539,"sku":"kidgreen150g","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/GreenMonster_2025.11.27.png?v=1774183528"},{"product_id":"choco-licious","title":"Choco-licious","description":"\u003cp\u003eA rich, chocolatey blend that feels like a treat but is secretly full of plant-powered goodness.\u003c\/p\u003e\n\u003cp\u003eWith heritage cacao, lucuma, beetroot, and banana powder, it’s an organic drink mix that’s as nutritious as it is delicious.\u003cbr\u003e\u003c\/p\u003e","brand":"Matakana Superfoods","offers":[{"title":"150g","offer_id":42525487104043,"sku":"kidchoc150g","price":29.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/Choco-licious_2026.02.10.png?v=1774183539"},{"product_id":"maqui-berry","title":"Maqui Berry Powder","description":"\u003cp\u003eMaqui berries are indigenous to the Chilean Andes and top the top the list of \"super berries\" due to their high antioxidant content and wide range of phytonutrients. Maqui berry powder was one of the very first products introduced to NZ by Matakana Superfoods and is a firm favourite of its founder. \u003c\/p\u003e\n\u003cp\u003eWild-harvested by Mapuche Indian co-ops, the berries are freeze-dried to ensure their impressive array of phytonutrients (known to support skin and eye health) are maintained. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHealth Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePowerful antioxidant \u003c\/li\u003e\n\u003cli\u003eSupports immune system health\u003c\/li\u003e\n\u003cli\u003eSupports skin health\u003c\/li\u003e\n\u003cli\u003eSupports cardiovascular health\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eActives\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnthocyanin \u003c\/strong\u003e are a subclass of flavonoids responsible for the deep purple colour of Maqui berry and are known for their high antioxidant activity.\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelphinidin 3-O-β-glucoside\u003c\/strong\u003e: Identified as the most representative anthocyanin, contributing significantly to antioxidant activity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelphinidin-3-sambubioside-5-O-glucoside\u003c\/strong\u003e: Quantified at 4.01±0.01 mg TE\/g in freeze-dried Maqui.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelphinidin-3,5-diglucoside\u003c\/strong\u003e: Quantified at 3.51±0.02 mg TE\/g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCyanidin-3,5-diglucoside\u003c\/strong\u003e: Quantified at 1.76±0.01 mg TE\/g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCyanidin 3-O-sambubioside-5-O-glucoside\u003c\/strong\u003e: Quantified at 1.90±0.02 mg TE\/g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelphinidin 3-O-sambubioside: \u003c\/strong\u003eQuantified at 4.29±0.04 mg TE\/g\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDelphinidin 3-O-glucoside:\u003c\/strong\u003e Quantified at 0.05±0.00 mg TE\/g\u003c\/li\u003e\n\u003cli\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eCyanidin 3-O-sambubioside\u003c\/strong\u003e: Quantified at 1.07±0.00 mg TE\/g\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTotal anthocyanins in freeze-dried Maqui berry has been reported at 16.59±0.04 mg TE\/g,\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavonoids\u003c\/strong\u003e are another major group of phytonutrients in Maqui berry, known for their antioxidant properties.\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eQuercetin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eRutin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eMyricetin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eCatechin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEpi-catechin\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGallocatechin gallaten\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eQuantitatively, flavonoids in freeze-dried Maqui berry powder have been reported at 68.04±24.63 mg TE\/g.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhenolic Acids\u003c\/strong\u003e contribute to the antioxidant profile of Maqui berry powder and include the following compounds;\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eCaffeic acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eFerulic acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGallic acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003ep-Coumaric acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eSinapic acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003e4-Hydroxybenzoic acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eGentisic acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eVanillic acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther Phytonutrients: \u003c\/strong\u003eAdditional bioactive compounds with potential health benefits include:\n\u003cul\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eEllagic acid\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eCoumarins\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eIndole alkaloids\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eProanthocyanidin B\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eDelphinidin gallate\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matakana Superfoods","offers":[{"title":"150g","offer_id":42652303196203,"sku":"maqber150g","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/MaquiBerry150g_2026.01.07.png?v=1774183551"},{"product_id":"l-leucine","title":"L-Leucine","description":"\u003cp class=\"MsoNormal\"\u003eLeucine is an essential amino acid required to support muscle synthesis when protein is ingested.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eA specific leucine threshold needs to be met to achieve this and is especially important as  as we age (and muscle mass and metabolic adaptability decline).\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eThe human body needs to register the following amounts of leucine to support muscle synthesis after a meal:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e2.5-3.0g (18-35 years)\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e3.0-4.0g (35 years+)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003eAdding 2-4 g (1-2 tsp) of free-form supplemental leucine to low-leucine meals (i.e. vegan meals and lower protein meals) will help support muscle health.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cstrong\u003eHealth Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eSupports muscle maintenance \u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSupports metabolic health\u003c\/li\u003e\n\u003cli 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health\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Matakana Superfoods","offers":[{"title":"75g","offer_id":42715212185643,"sku":"astrag75g","price":49.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/Astragalus_2026.06.08.png?v=1780874557"},{"product_id":"camu-camu-powder-organic","title":"Camu Camu Powder","description":"\u003cp data-pm-slice=\"0 0 []\"\u003eCamu Camu powder is processed from the berry of Amazonian Myrciaria dubia plant and is one of the richest natural sources of vitamin C on Earth. It contains anywhere between 20 and 60 x the levels of vitamin C than oranges (per gram).\u003c\/p\u003e\n\u003cp data-pm-slice=\"0 0 []\"\u003eCamu Camu has an exceptionally high antioxidant profile, containing vitamin C and a wide array of polyphenols and phytonutrients.\u003c\/p\u003e\n\u003cp data-pm-slice=\"0 0 []\"\u003e\u003cstrong\u003e100 percent naturally dried Camu Camu powder – without additives.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"0 0 []\"\u003e\u003cstrong\u003eHealth Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAntioxidant\u003c\/li\u003e\n\u003cli data-pm-slice=\"0 0 []\"\u003eSupports immune health\u003c\/li\u003e\n\u003cli data-pm-slice=\"0 0 []\"\u003eNatural source of vitamin C\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eActives (polyphenols and phytonutrients)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C (ascorbic acid):\u003c\/strong\u003e 2000-6000+ mg per 100g of fresh pulp (more concentrated in dired\/powder forms).\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnthocynanins\u003c\/strong\u003e: Cyanidin-3-glucoside, delphinidin-3-glucoside (give red-purple colour; strong antioxidant)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavanols\/Flavonoids:\u003c\/strong\u003e\u003cb style=\"font-size: 0.875rem;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; color: black; mso-fareast-language: EN-NZ;\"\u003e \u003c\/span\u003e\u003c\/b\u003eMyricetin (and conjugates), quercetin, kaempferol.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEllagic Acid \u0026amp; Derivatives\u003c\/strong\u003e : Ellagitannins, ellagic acid conjugate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePhenolic Acids\u003c\/strong\u003e :Gallic acid \u0026amp; others.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarotenoids: \u003c\/strong\u003eLutein\u003cstrong\u003e \u003c\/strong\u003e(dominant), beta-carotene, zeaxanthin, violaxanthin, luteoxanthin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther: \u003c\/strong\u003eProanthocyanidins,, tannins, stilbenes, lignans; essential amino acids (e.g., serine, leucine, valine); minerals (potassium, iron, calcium, phosphorus).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Phytonutrients in Camu Camu\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin C (Ascorbic Acid)\u003cbr\u003e\u003c\/strong\u003eThe standout nutrient - often 50–60 times higher than oranges.\u003cbr\u003eThe primary antioxidant driver in Camu Camu.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAnthocyanins (Pigments with strong antioxidant effects\u003c\/strong\u003e\u003cstrong\u003e)\u003cbr\u003e\u003c\/strong\u003eCyanidin-3-O-glucoside (C3G) - usually the dominant anthocyanin.\u003cbr\u003eDelphinidin-3-O-glucoside (D3G).\u003cbr\u003eOther minor anthocyanins: pelargonidin, malvidin, peonidin, petunidin derivatives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlavonols and Flavonoids\u003c\/strong\u003e\u003cbr\u003eMyricetin and its glycosides (e.g., myricetin-3-O-glucoside, myricetin-O-pentoside).\u003cbr\u003eQuercetin and its glycosides (e.g., quercetin-3-O-glucoside, rutin, quercitrin, isoquercitrin).\u003cbr\u003eKaempferol derivatives.\u003cbr\u003eCatechin and epicatechin (flavan-3-ols).\u003cbr\u003eOther flavonols\/flavones: luteolin, apigenin derivatives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEllagic Acid and Ellagitannins\u003c\/strong\u003e\u003cbr\u003eEllagic acid and its derivatives.\u003cbr\u003eEllagitannins (e.g., castalagin, vescalagin, methylvescalagin).\u003cbr\u003eGallotannins and gallic acid derivatives.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOther Phenolic Acids and Polyphenols\u003c\/strong\u003e\u003cbr\u003eGallic acid and gallotannin derivatives.\u003cbr\u003eSyringic acid.\u003cbr\u003eChlorogenic acid and caffeoylquinic acids.\u003cbr\u003ep-Coumaric acid and ferulic acid derivatives.\u003cbr\u003eProanthocyanidins (condensed tannins).\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCarotenoids\u003c\/strong\u003e\u003cbr\u003eLutein.\u003cbr\u003eβ-Carotene.\u003cbr\u003eViolaxanthin and luteoxanthin.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Organic - without additives","offers":[{"title":"150g","offer_id":42763772788779,"sku":"camwhl150g","price":39.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/CamuCamu150g_2026.01.16_1de6847d-a8f0-4e11-bcd6-42732fbc8a3f.png?v=1774183561"},{"product_id":"beetroot-powder","title":"Beetroot Powder","description":"\u003cp data-pm-slice=\"0 0 []\"\u003eOur certified-organic Beetroot Powder is made from the vibrant red beetroot (Beta vulgaris).\u003c\/p\u003e\n\u003cp\u003eIt's a highly versatile powder made from whole beetroot (including fibre) which can be used in baking, desserts and smoothies.\u003c\/p\u003e","brand":"Whole Beetroot","offers":[{"title":"300g","offer_id":43279297642539,"sku":"beetpwd300g","price":28.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2578\/4684\/files\/BeetrootPowder300g_2026.03.10.png?v=1778416360"},{"product_id":"tru-niagen-immune","title":"Tru Niagen® Immune","description":"\u003cp\u003e\u003cspan\u003eTru Niagen Immune combines 100mg of patented Niagen® with essential vitamins and minerals—each selected for its clinically studied role in supporting immune health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy NAD+ matters for immunity?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNAD+ is a key player in immune cell function but can be depleted when immune health is compromised. 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