Matcha Powder

Both matcha and regular green tea come from the same plant, but the way they are grown and consumed is quite different. Regular green tea is made by steeping leaves in water and discarding them, meaning you absorb only a fraction of the available nutrients. Matcha is made from specially processed young green tea leaves that are ground into a fine powder, which you consume in its entirety. This means you get the full benefit of the leaf, including its antioxidants, amino acids and polyphenols, making matcha significantly more nutrient-dense than a standard cup of green tea.

Yes, matcha does contain caffeine, but less than coffee. What makes matcha particularly interesting is that its caffeine is accompanied by L-theanine, an amino acid that is thought to support a calm, focused state of alertness. Many people find that matcha provides a more sustained and settled energy compared to coffee, without the sharp spike and crash that caffeine alone can produce.

Matcha has a naturally earthy, vegetal flavour with a subtle sweetness and a characteristic umami depth. Ceremonial grade matcha tends to be smoother and less bitter than lower grade options. As with all of our products, nothing is added to alter the taste, so what you get is the pure, honest flavour of the leaf. It works beautifully whisked into hot water the traditional way, or blended into a smoothie or latte where the flavour mellows nicely.

Matcha is wonderfully versatile. The simplest way to use it is whisked into hot but not boiling water for a traditional matcha tea. From there, the options are wide. It works well in smoothies, lattes with your choice of milk, bliss balls, baked goods, overnight oats and yoghurt. A little goes a long way, so start with half a teaspoon and adjust to your taste.

Matcha does contain caffeine, so we would recommend caution when it comes to younger children. For older children and teenagers, small amounts used in cooking or baking are generally considered fine, but as a daily drink it is worth being mindful of their overall caffeine intake. If you are unsure, we recommend checking with your healthcare professional.

No. Our matcha is a pure, single ingredient product. It is organic with no artificial flavours, colours, preservatives or fillers of any kind. Our specially designed oxygen-resistant metalised foil pouch protects the matcha from oxidation, preserving its flavour, antioxidant content and potency without the need for any additives.

AsureQuality is New Zealand's most recognised name in food assurance and certification, and is backed by the reputation of being a New Zealand government-owned business.

When you see the AsureQuality “certified organic” mark on a product label, it means the producer has been independently audited and verified against strict organic standards. Specifically, it guarantees that:

• No synthetic pesticides, fertilisers, or GMOs have been used. It also covers the implementation of sustainable growing practices and, for animal products, that animals are raised humanely, fed only organic feed, and given no synthetic hormones or antibiotics.
• Independent verification has taken place - producers are independently verified and certified, not simply self-declared as organic.
• Full supply chain integrity is maintained - from the farm or orchard through to the factory, solely organic inputs and processes have been used. Every organic producer is audited in person every year.
• Internationally recognised standards are met - the AsureQuality Organic Standard is MPI and IFOAM (International Federation of Organic Agricultural Movements) accredited, and based on EU Regulations as well as the Australian National Standard, giving certified products access to organic markets worldwide.