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Our Story

We aim to provide premium, natural wholefoods & science-backed supplements to our amazing customers in New Zealand and around the world.

Our Philosophy

Nourish your body, enrich your life

We believe nourishing your body is fundamental not only to your physical health but also to the health of your mind and overall well-being.

When you provide your body with the clean nutrition is thrives on, you feel good on a cellular level which facilitates a happy, healthy mind and body – ultimately enrichening your life.


Our Story

Matakana Superfoods is a New Zealand-based, world leader in the research, manufacturing and marketing of wholefoods and nutraceutical products.

It’s emphasis has always been on sourcing and supplying foods that contain unique qualities and super-nutrients which support health and wellbeing.

As New Zealand’s original superfood company, Matakana Superfoods was first to market with some of today’s favourite everyday products including; chia seeds, goji berries, acai, coconut oil & sugar, as well as its iconic Supergreens, SuperReds and Supershake.

Matakana Superfoods founder Dr Glucina has over 30 years of experience in the health industry. Today, his main passion is researching the benefits of wholefoods and nutraceuticals.

Back in the 80s and 90s (long before it was trending), Dr Glucina and wife Christina were following an additive-free, chemical-free, wholefood diet and lifestyle. They were totally committed to providing their children with the healthiest non-toxic diet environment possible.

So it’s no surprise that Matakana Superfoods was among the very first companies in the world to recognise the benefits of plant-based wholefoods and integrate them into products that can be used as everyday options for health-conscious individuals & families.

Our Aim

Our Promise to You

When you purchase from Matakana Superfoods, you can expect premium products, excellent service and industry leading expertise. Without exception, we strive to provide consumers with the highest quality wholefoods and supplements, to support your health & wellness journey.

Who We Work With

Our Partners

We source many of our premium, raw ingredients, from Amazonian co-ops which are in direct partnerships with small indigenous farmers from communities in the Andean highlands and the Amazon rainforest. These groups share social and environmental principles ensuring that their natural surroundings are preserved and that the local and indigenous peoples benefit from their efforts.

Our key suppliers are recognized as members of the Union for Ethical Biotrade (UEBT), an international non-profit association that promotes ethical trade of ingredients originating from native biodiversity. Being a member of UEBT certifies commitment to biodiversity conservation, respect for traditional knowledge and equitable sharing of benefits throughout the supply chain.